In an article for Take Part, writers Holly Eagleson and Lauren Wade retouched controversial advertisements by replacing women models with men. In doing so, Eagleson and Wade hoped to highlight the pervasiveness of sexual objectification of women. For example, they decided to remake American Apparel advertisements to draw attention to former CEO Dov Charney’s abuse and mistreatment of female employees, as well as to photographer Terry Richardson’s record of harassing and assaulting women.
“Charney and Richardson are really representative of a specific form of sexism and objectification in media today,” Wade told Huffington Post in an email. “Their collaborations, in particular for American Apparel, depict women in sexually vulnerable, pornographic positions where a lot of the model’s facial expressions look like they’ve been drugged or they’re drunk. These images are predatory. They depict women being taken advantage of and it’s supposed to look “sexy” and sell sweatshirts?”